Based in Tours, France, since 2011. Between what Google announces and what I read in the logs, the gap is rarely zero — so I spend far more time checking than believing.
Book fifteen minutes or call +33 2 47 61 37 18.
## Contents
- 01 What I do agency, international, training
- 02 How I work read, decide, ship
- 03 Track record 2010, 2011, 2012
- 04 Contact 15 min
## 01. What I do
### I run the agency
I set the strategy on every engagement and I don't hand that part over: you talk to the person who decides. No account manager, no layer in between. We get into the details, and we stay on the project after it ships.
padzup.agency // SEO, paid search, GEO, development. That's where you'll find the team and our work.
### I don't just work in French
Most of my engagements are in French — not all of them. We've worked in Spain, and a lot in the United States. The principle doesn't change with the language: a crawl, logs and a SERP tell you the same things everywhere. What changes is how long it takes to get content written, and how many people you have to convince internally.
Migrations across country domains, hreflang that contradicts itself, one market cannibalizing another: what gets called international SEO comes down to careful execution.
### I train and I teach
I've been teaching SEO and digital marketing for more than ten years, both in schools and inside companies. With executives, the goal is simple: understand what you're buying before you pay for it. Every session starts from the site and the real problems of the people in the room — I don't run the same deck everywhere.
### I test what's changing
Google Discover, generative answers, the way an engine cites a source or ignores it. The ground shifts fast and much of what gets said about it is never verified. I test, I note what has a measurable effect, and I pass it on.
## 02. How I work
Content that ranks is content that lands on the right question at the right moment. The rest is plumbing, and I know how to do it.
I start by reading your logs, your Search Console and your competitors. Without that, I'd just be repeating what you've already read elsewhere. Then we decide: not everything has the same impact or the same urgency. We focus on what can actually make a difference this quarter. Execution happens with your teams, your vendors, or us. Development is in-house, so nothing waits on a third party to push it live.
## 03. Track record
### 2010, e-commerce and retail
AlloParadise. I started doing SEO to sell my own products, with zero advertising budget. That's where I learned to measure what actually brings money in.
### 2011, Padzup
I founded Padzup in Tours because I'd had enough of agencies that talk a lot and ship little. We built a small team, and deliberately kept it that way.
### 2012, training and teaching
Small businesses, schools, marketing departments. The goal hasn't moved: make SEO usable rather than impressive.
## 04. Contact
You tell me where you stand, I tell you whether I can help and how. If it isn't for me, I'll point you to someone else.
- Booking
- Book fifteen minutes
- Phone
- +33 2 47 61 37 18
- Based in
- Tours, France
- Where I work
- France, Spain, United States. Remote or on site.